Online muscle building scams

A six-pack in just one month! Less fat, more muscle! Scammers place these types of advertising offers on the internet. To appear serious, they use well-known brands such as Men’s Health. But anyone who takes such promises seriously ignores a warning that even primary school students already know: if something sounds too good to be true, then it is generally not true.

Too good to be true

A six pack in 4 weeks! When people read such an advertisement, alarm bells should suddenly start ringing. Because anyone who is even remotely familiar with human anatomy will quickly determine that this is a lie.

Scammers work very sophisticatedly

Yet the advertisement for, for example, “Mighty raspberry ketones” somehow looks familiar, at first glance. Because the creators of these types of advertising slogans, containing numerous superlatives, have come up with something special: for example, they refer to the internationally renowned magazine “Men’s Health”. The only minor difference: the logo of the fake site is missing an apostrophe. The spoofed site is called “Mens Health” instead of “Men’s Health”.

But who cares about an apostrophe more or less when his dream body is just one month and a credit card payment away? In addition, the advertisement refers to prominent partners such as the BBC. Every day, a few readers are persuaded by the advertisement and report to the editor. But the number of people who order the supposed miracle cure “free, only with shipping costs” is probably many times higher.

Fruits for more muscles? I do not think so!

Neither “Men’s Health” nor the BBC recommend that. The scammers only want to give a reliable impression with their fake “Men’s Health” website in order to entice unsuspecting visitors to order all kinds of “dubious stuff”. But taking action against the impostors is not easy. The sites are located on a server in Panama, operator unknown. A version that only appears on mobile devices probably uses a vulnerability in Facebook.

Forgery appears deceptively real

Apart from the promised miracles and extremely poor language, the site is technically well put together: if you click on “nutrition”, the link will take you to the “nutrition” section of the real “Men’s Health” website. But if you take a closer look at the site, you will soon discover that this is not an original Men’s Health page. On the one hand, the URL of the page is somewhat suspicious and on the other hand, the logo is very different from that of the original Men’s Health pages.

Brand names are often used by scammers

Incidentally, the brand “Men’s Health” is often used by scammers. Internet fraudsters try to sell male visitors potency-enhancing drugs. For this reason, the magazine regularly informs its readers about the spread of these types of false messages by scammers. But as is often the case in life, the bad guys are always one step ahead of the good guys.